Search Engine Optimization

Websites are interactive with the potential to reach an enormous amount of people from all around the world, making it the number one preferred method of advertisement for businesses.

The key word here though is potential. In order to reap the benefits of having a well-designed, professional website you must take the proper steps for people to find your site easily. From a business perspective, if you had a sale and didn't advertise who would know?

Search engines were developed so websites could be found easily. Some time back you could put a simple business website up and hope for the best, but now there are millions of websites on the internet trying to rank for every keyword or phrase. This can make it impossible for potential customers to find your site.

All web pages are indexed by search engines, but if your site is listed on anywhere beyond page 10, your site will most likely not be visited. Certain criteria must be established to rank highly in the major search engines.

Successful Search Engine Optimization is key during website development to attract unique and returning visitors.

So what is SEO and how can it benefit your website?

According to Wikipedia, "Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results."

Natural and unpaid search results are from the site owners SEO efforts.

There are many considerations to good SEO:

  • Choosing a proper Domain Name
  • Proper website coding
  • HTML Validation
  • CSS
  • Relevance to specific keywords or key phrases
  • Site promotion
  • and many other methods

Your SEO strategist should only good "White Hat" optimization methods. Many services use unsavory "Black Hat" tricks, but they can get your site banned from the search engines.

We can help you rank above the competition so you can receive the traffic you deserve.

Visual Perceptions Search Engine Optimization strategies take into consideration that the more effective your SEO is, the better your long-term rankings will be.